ROCH Technologie

Retail & e-commerce

Insulated goods online store

Insulated flask e-commerce site, optimised for search and conversion: 40% uplift in conversion rate.

Client
Consumer goods distributor
Sector
Retail & e-commerce
Duration
Year

Measured results

+40 %

Conversion rate

SEO

Optimised listings

Mobile

Priority journey

01Context

The brand sold offline and wanted a direct sales channel that could be found on product searches.

02The challenge

A small catalogue had to compete with far better-ranked marketplaces, on an SME budget.

03Our solution

Structured, search-enriched product pages, a checkout path cut down to essentials, and work on load speed — decisive on mobile and slow connections.

04Outcome

Conversion rate rose by 40% and the store became a self-sustaining sales channel.

Services involved

Technologies

  • WordPress
  • WooCommerce
  • PHP
  • SEO