01Context
Firms respected in their field stayed invisible in search: their site reflected neither their expertise nor their scope.
Services & consulting
Corporate websites and search visibility
Development and optimisation of corporate sites for consulting and law firms: 30% more organic traffic.
- Client
- Consulting and law firms
- Sector
- Services & consulting
- Duration
- —
- Year
- —
Measured results
+30 %
Organic traffic
3
Firms supported
Search Console
Position tracking
02The challenge
Translate dense expertise — legal, advisory, compliance — into pages readable by a prospect and by a search engine alike.
03Our solution
Content architecture by area of expertise, metadata and structured data filled in, performance work, then position tracking in Search Console to adjust pages as results came in.
04Outcome
Organic traffic grew by 30%, with visitors landing on expertise pages rather than the homepage alone.
Services involved
Technologies
- WordPress
- PHP
- Google Analytics
- Search Console
- SEO